In my previous article, I have talked about how survivorship bias becomes the key reason that makes people fail to make money online. Everyone wants to become the winner instead of being a loser, but this is not an easy feat.

It doesn’t matter whether you want to build a huge success like becoming an entrepreneur and make a lot of money with your own online business, or you just want to achieve a small goal in your life. You need to do the right approaches to accomplish your target goals with minimum effort.

What should you do to achieve success?

Don’t give up

The term ‘don’t give up’ is easy to say, and you might hear this team a lot, but not many people can do it. Maybe you can stay with your track for three months without seeing any results. If you are powerful enough, you may be able to stick for one year.

However, many people fail to continue their journey of making money online after the first six months because they can’t see any results or profits, so they leave the competition.

Starting a business, especially making money online, is not that easy as it seems, you need to pay a lot of time. They are no way to make quick money—and I discuss the topic of passive income in my previous article. You need to pay your time to grow your audiences. But once you succeed, you will gain a huge amount of profit from it.

Add your secret recipe

You may want to follow the footsteps of ‘successful gurus’ out there, trying to emulate them. But the truth is, if you want to become exactly like somebody, you will be nobody.

Every individual is unique in their way. You need to add your ‘secret sauce’ into the recipe.

Let’s say if you want to make money online by becoming a YouTuber, you need to find a way to make yourself unique and make it become the reason why people are willing to choose you, watch your content, and follow you instead of others. You have to create your own product that is represented by you, and when people see it, they will remember you.

Everything is hard at the beginning. You may feel lost and don’t know what you are doing. You may feel you are not good enough to do the thing that you want to do.

However, if you continue doing the same thing again and again, you will become an expert on it, and there will be no one who knows better than you about what you are doing.

Grab the opportunities

“Opportunities wait for no man. If you can’t grab it at the right time, you lost it”.

You probably heard about the idiom ‘Time and tide wait for no man, but I will say opportunity is in the same category. Opportunity is an abstract thing that we cannot see and estimate its arrival. So many people will assume an ‘opportunity’ as ‘luck’. I will say a ‘lucky’ person is an individual that can grab an opportunity and succeed.

When the opportunity comes and knocks on your doorbell, catch it immediately. Once it slips through your hand, you will waste your time again waiting for it. To grab the opportunity, you need to prepare yourself well. So, when it comes, you will be well-prepared and invite it to stay.

Create the opportunities

Waiting for an opportunity is time-consuming. If you want to do actual business, other than waiting for it to come, you can take a step forward to create your own opportunity.

There are always opportunities out there. You need to dig deeper and find them.

“A man who wants to be successful waits for opportunities; A man who is successful creates the opportunities”

Most successful people don’t waste their time waiting for opportunities without doing anything. In fact, they will create their opportunities. To create an opportunity, you need to do an analysis to find your target market.

How to prepare for an opportunity?

Learn the market

You should always keep yourself updated and learn about the market in your field. After determining the type of online business that you want to start, you should know the niche that you want to focus on.

Do you know why everyone will encourage people who want to start a business to identify the niche at first?

It is because you need to know who your target audiences are. There is no way to make a product that satisfies everyone. If you want to create a product that focuses on everyone, then no one will buy it. Building a customer avatar is a great way to practice if you want to learn your audiences’ market faster.

Build an online platform

In order to be prepared and grow your audiences, you need a platform for your audiences to visit. It can be a website, a YouTube channel, a Facebook page, or an Instagram account. You need to have a platform for your audiences or customers to find you.

Building a website is relatively easy these days because you do not necessarily need to learn how to code to make your website. There are a lot of drag-and-drop website builders there that you can start with at an extremely low cost.

Creating a platform will make the marketing process of your online business easier to promote and sell your products. For example, you will need a website to run google ads, or a Facebook business page to run the Facebook advertisements. A platform will help you to attract and connect to your customers, and soon you can develop a large community.

Make learning a habit

Time is constantly changing; you need to constantly improve your knowledge to fulfill the requirement of this new era. You need to update your skills to compete with your competitors. Marketing is definitely on the list of 20 essential skills for online business.

When it comes to online business, marketing is a term that you could not avoid. You need this skill to grow your online business and gain new customers. You can learn marketing techniques and other skills from Skillshare for free with 2 months of premium membership.

Stay focus

You need to focus on one goal, don’t attract by the ‘shiny objects’ around you. You need to set the mindset in yourself, always notify the goals that you want to achieve.

If you really want to make your goals and build a successful online business, you need to focus on your track and say ‘no’ to all the ‘shiny objects’ around you.

When you first start your business, you will see a lot of advertisements that pop up in front of you, claiming that they have the ultimate way to make money fast.

Those are the shiny objects that you need to avoid and stay away from. Remember the goals that you want to achieve, you don’t want to stay in a loop where you keep on repeating the process of starting an online business.

If you want to grab the opportunity, you need to stay focus on what you are doing.

How do I know I am prepared for this opportunity?

Ask yourself three questions:

  1. Am I ready for a long-term run and start my business?
  2. Can I stay focus and do this business seriously?
  3. Can I take action and launch my business right now?

If all your answer is yes, congratulations! You are prepared to grab the opportunity and start making money online.


Starting an online business and join the journey of an entrepreneur is that easy as it seems. However, I believe you will have the willpower to achieve your goals after reading this article. Many people fail because they are attracted by the ‘shiny object’ and is starting an online business is a task of doing nothing.

After your online business has grown, you will need to learn how to manage your online business step-by-step with all the knowledge that you needed. Becoming a successful entrepreneur is a life-long learning journey. I hope you could make it.

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